Proton loss of Hummer should learn lessons from public relations communication.docVIP

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2017-05-05 发布于浙江
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Proton loss of Hummer should learn lessons from public relations communication.doc

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Proton loss of Hummer should learn lessons from public relations communication

Proton loss of Hummer should learn lessons from public relations communication February 25, Detroit, General Motors announced Tengzhong not like about completed the acquisition of the company’s Hummer brand, and will start off the Hummer business procedures. In this way, tossing a six months time, trouble at home and abroad Hummer uproar regarding Sichuan, can be said officially ended in failure. Tengzhong Hummer in the news are rampant, when I once published an article entitled lt;lt;Hummer Sichuan gradually Health Rumors: public relations to communicate three key pointsgt;gt; review article, pointed out that in this respect Proton communication in the event there is a major public relations problem, and thus led to rumors of the crisis of public opinion. Despite speculation that the incident had suspected all along, but for now, Tengzhong takes a lot of energy and financial resources to hire specialized financial advisers, legal advisers and public relations firms, we are now worth from the perspective of public relations see, as with domestic and international attention by the corporate takeover Proton in Malaysia to buy the ultimate failure, to communicate with the public relations aspects of the many mistakes committed by great relationship. With the government, the public and other multi-stakeholder public relations communication, Proton has been taken in the secretive manner, namely as an important channel of communication media to pursue the negative and deliberately concealed to avoid the communication strategy which the The speculation led to the outside world, making this event the gradual acquisition of taste, so Tengzhong public opinion into a very serious dilemma. Up to six months after the failure of the plan to buy a horse, Tengzhong and more hope to achieve through the acquisition of global brands international development of Chinese enterprises are lessons to be learned is: To complete an acquisition plan is not rich will be able get, th