Providers on how to fight the overlord contract hypermarkets.docVIP

 PAGE \* MERGEFORMAT 12 Providers on how to fight the overlord contract hypermarkets I believe that many dealers co-operation with the stores suffered sided contract in such a situation occurs in the majority of the supermarkets sell good. Overlord for such contracts, most of the dealers shown are helpless, once such a contract was established Overlord, the hypermarket business will become a distributor of a ‘tasteless’ - eat no meat, and discard the flavored . To do it, there would be no profits are made, not do it, will lose a market. Love-hate relationship and can not stop. Why? Because as I said before, there are generally sided contract in the store in good condition the store’s sales, this store can be tempting to the dealer to create sales, and because a larger flow of people hypermarkets, for display of goods to the Customers are also caused by an invisible sensory brand advertising. Furthermore, the delivery time of delivery destination hypermarkets centralized, unified procurement, logistics and distribution of the dealer’s cost and labor cost is a kind of savings can greatly improve the distribution of high profit margins. It can be said, in terms of operating costs or from the manufacturer rebates to bring the performance for both of these malls have a pivotal position. Hypermarket is clear the importance of their own for the dealers, distributors will not easily give up such a clear film market, so reckless in the contract will make provision Overlord. The signing of new contracts and a clear focus on the treaty Overlord exposure points. Contract in a way, the decision of the dealers in cooperation with the store’s overall earnings during the period, dealers may decide whether or not the year-end accounting of losses is to win a contract at that time seemed trivial in a 1% or even 0.5% point deduction. But the supermarkets not only single-sided contract that the new contract, cooperation in post-marketing agreements, new agreements, sponsorship