Provincial Satellite TV series in the first half of 2012 the four characteristics of market competition.docVIP

 PAGE \* MERGEFORMAT 4 Provincial Satellite TV series in the first half of 2012 the four characteristics of market competition Chinese TV drama market today ushered in a period of great change lumpy, full of variables, the pain and the hope of new life. CSM data, in the first half of 2012, the competition in the TV market TV show following four characteristics: FEATURES: Satellite TV territory redrawing scuffle. Limited entertainment Order promulgated presented challenges also provide opportunities to promote the TV drama resources re-layout, flow, combined old pattern already collapsed, a new pattern is not yet clear of competition and change the keywords, which forces not can shake the market as a whole is divided into different forces group, all kinds of forces relying on the TV series compete in the screen. TV market, TV shopping, leading to high ratings are down, you adjacent provincial TV viewing differences between narrow viewing tends decentralized, flatter .19:30-24:00 period, the national 80-city group, single channel TV ratings of more than 1% of the TV, the first half of 2012, a total of 10 seats, while the same period last year is eight seats, the highest single-channel viewership was 1.29% in the first half of 2012, while the year-on-year and 1.66%. Features: Hunan Satellite TV, Jiangsu TV, Zhejiang TV giant monopoly quality repertoire resources. ,19:30-24: 00 period, the 80 cities of the country group, the provincial TV ratings in the first half of 2012, more than or equal to 1% TV series a total of 32 times, which, Hunan Satellite TV, 9 (Palace lock bead curtain, the palace spy movie, the couple of those things, wishful, Rye sky, dear home, a distant moon knife, you are my lover, AA system life), Jiangsu Satellite TV, 8 (Red Lady, Vigilante In The Mask Ouyang De, Xuelang Valley the Xue Pinggui and Wang Baochuan embarrassing people a happy life, Under the Hawthorn Tree, fog, Kim Wolf happy life), Zhejiang Satellite TV accounted for 6 Min