Psychological survey of high school students spending.doc

 PAGE \* MERGEFORMAT 11 Psychological survey of high school students spending Today’s young generation in the primary school have begun to have an independent consumer behavior, to the secondary school age, they generally have a fixed monthly consumption of resources (pocket money), with regular independent purchasing activities and for household consumption is also has a growing influence. Investigation and analysis of secondary groups, consumer psychology, marketing activities of enterprises have a certain reference value. Recently, we sample selection Zhengzhou City, seven in 51 in 24 in the four provincial High School classes for the investigation of a sample of 230 questionnaires were issued to recover the 219 valid questionnaires. Of which 135 were junior high school, 84; boys and 128 girls, 91. Employment and income of parents was evenly distributed in line with normal distribution. Paper is based on the results of the survey, do the following analysis. First, direct purchase behavior analysis The survey, Zhengzhou City high school students at 50 yuan per month pocket money account for 66% of 50-100 yuan accounting for 22%, 100 yuan accounted for 12%. High school students spending money is obviously higher than junior high school: junior high school students less than 50 dollars a month pocket money, 79%, 50-100 yuan accounted for 16%, 100 yuan less than 5%; while high school students a month pocket money, 50 yuan accounted for 45% of the 50-100 yuan, 32%, and 100 yuan accounted for 23%. Taking into account the absolute number of secondary school students, this group’s spending power should not be underestimated. In addition to individual students the amount of pocket money constrained by household income outside their own consumer attitudes are also a significant correlation. When asked ‘Do you buy goods for a student to do what the regular evaluation of’ when 31% of the students considered to be ‘normal consumption’, 24% of the students believe t