Pulse Festival Marketing.doc

 PAGE \* MERGEFORMAT 8 Pulse Festival Marketing Festivals Marketing is an enterprise in the public festivals or create their own during the holiday season in order to ‘festival’ ground head, use or trigger consumer festivals consumer psychology, behavior, undertaken by a series of product, brand marketing campaigns. Broadly covers the contents of the large festivals, including the grand ceremony for the culture, commerce and trade exhibition, sporting events, political commemorative, private events, etc. undertaken by the celebration, while the narrow festival refers primarily to national statutory holidays, festivals discussed in this article that the marketing only in the narrow sense, carried out during the festival advertising, public relations, sales promotion and other business practices. Three-drug ‘Popularity’ is a festival for the marketing carried out as the only and the major reason. As usual flow of different people, conformity of consumer psychology to business to obtain a rare marketing opportunity, particularly in this economic winter, already when the festival is all enterprises are eager to ease the pain medicine for poor sales. Olympic marketing spectacular hot yet faded in memory for the National Day, New Year, Spring Festival and other traditional festivals, promotions followed, and the equally lively exception. In order to avoid homogenization of the promotional form, companies would mobilize the wisdom of every year, get rid of, but a variety of direct or disguised discount, buy gifts, sweepstakes and other promotional move, but then the traditional surgery because of its simple operation and instant results, the has also been a festive marketing cycle of normal practice, most of whom never tired of consumers. However, the pros and cons of dependency, a prominent Chinese marketing experts Lee Chuan-ping, ‘promotion of enterprise act as a medicine has side effects’. Short-term promotions, which often lead consumers to purchase expectatio