Pulse of beer distributor.docVIP

 PAGE \* MERGEFORMAT 8 Pulse of beer distributor In the long process of dealing with the beer distributor, beer distributors for more than 100 investigations and studies, from which found that more than 70% of the beer distributor is only a junior high education, and rather backward, conservative and comprehensive business less able to . However, they also found a beer distributor, a common advantage, but also a major factor in its success: hard-working, practice. They also rely on this point primitive accumulation and a big step. But with the market competition, the arrival of knowledge-based economy, beer distributor difficulties more and more, and then relying on the kind of amp;quot;hard-working, practice,amp;quot; the spirit is difficult to gain a foothold. Therefore, the beer distributors want to career success in the future, we must face the reality and constantly improve their operation and management level, effectively solve some problems that exist in business. At present, the beer distributor in operations primarily in the following aspects of the disease. 1, the marketing plan at a loss syndrome Overall, distributors and rather conservative, backward, backward thinking is bound to lead to backwardness and operating tactics. In fact, most dealers do not know what business planning, and some manufacturers call on how dry how dry, how do others, let’s how some are dry, follow the trend of arbitrariness more serious, there is no planning, lack of innovation. For one year from start to finish, no goal, no plan, do not pay attention to strategies and methods and just dry, non-existent planning and management is very blind. Beer distributors of this lack of planning and target-oriented mode of operation, with the increasing competition in the market, sooner or later to be those who understand the operation, re-distributor of the management, amp;quot;eat.amp;quot; Beer distributor business planning is a common problem, should arouse dealer’s attention. I