Puree wine go astray.doc

 PAGE \* MERGEFORMAT 14 Puree wine go astray Magma can not drink, puree to deceive consumers, puree is a famous trick of their marketing, media and more and more consumers began to point the finger of suspicion puree wine, this opposition, Maotai, Wuliangye, food fluid, Luzhou, almost all front-line wine sales still hot magma wine. But sales of popular media and consumers could not withstand the challenge was issued with, puree the wine that once hosted the rise of China’s first-line liquor like an angel concept is to withdraw from the historical stage of Chinese liquor, or to continue to promote the development of Chinese liquor, liquor How will China face the embarrassment of wine, puree, and we think this started ... ... ... Magma origin of wine As a marketing tool, presented the concept of magma has its specific historical background. 1, the rise of white line In the 80 years before the Chinese liquor is not the level of sub-camp of .1989, Wuliangye must seize the high-value wines at high price to dock the earliest opportunity to use the “price puzzle” to break the planned economic development model, will be a few dollars The price rose to 30 yuan, then follow up Maotai, Jiannanchun, Luzhou, Gujing prices followed suit, targeting the third. By 2000, three were of 39 billion, 1.1 billion, 14 billion, 9.4 billion, 9.1 billion in annual sales, this self-setting and opportunities of the history of docking, creating a pattern of five wines dominate the world. Wine camp is accompanied by the rise of channels, pricing strategies and product positioning and a series of comprehensive application of marketing under the common form their own competitive advantage. The same order to maintain their competitive advantage, there are between four first-line wines fierce competition, and this competition is the core of the competitive product positioning. 2, the magma alternative vintage wine Magma corresponding to the emergence of the concept of the year occ