Pure water from the extension of the ad to see product demand growth stage.doc

 PAGE \* MERGEFORMAT 4 Pure water from the extension of the ad to see product demand growth stage Growth stage the product is the product of the run-in period on the basis of birth and the period of rise gradually into the market to upgrade, the market demand for rapid growth of demand for space has started to increase the product life stages. Companies entering the market at this time would be a drastic increase in the intensity of competition, in this case, companies generally be applied quickly occupy the market, divided up, and to seize the market share strategy. Therefore, in order to successfully achieve the objectives of this phase of the market, advertising strategies, according to the prevailing market conditions and enterprise resource status changes and adjustments accordingly. Advertising appeals at this stage should focus on the enterprise business strategy and product launch phase of the characteristics of concrete were as follows: First, the rapid increase brand awareness. Advantageous position to seize the market for enterprises in the segment the market price of space to lay the foundation; Secondly, the product concept more clearly, so that consumers choose products, more specific, rich connotation of the concept of the brand; Begin to lay the foundation for building brand image, each a product advertising could become the next consumer brand positioning the accumulation of knowledge. We extend the pure water of the print ads, for example, to explore the specific products in the growth stage of the product concept design and product feature requests. 1, pure water, analysis of market conditions analysis: Aquatic products are pure beverage products. Most of the products beverages products are sentimental, but there are more rational product, pure water, the product belongs to a more rational because it is more obvious characteristics of the population, not everyone is positioning its people, (for example: the rural population is not this