Push pull together the Department of Marketing and sales co-ordination of the Road.doc

 PAGE \* MERGEFORMAT 14 Push pull together the Department of Marketing and sales co-ordination of the Road Beijing yai chi software company founded in 1997, the second year received 30% of the northern markets, the pace of development is very rapid. But in 2000, due to inadequate grasp of the market prospects and the market turmoil spread of sound, image positioning is not enough clear-cut and other reasons, yai chi running into a low ebb. In this context, yai chi joint venture with an American company. Acheson’s foreign market power that is not enough, re-adjusted its organizational structure, established a sales and marketing department, promoted a sales staff as Sales Manager, while outside of a marketing manager. However, three months after the operation by the marketing department and sales department as a whole marketing system composed of not only failed to achieve the desired results, but in between the two departments there have been some contradictions. Marketing sales department in program implementation that always deformed, resulting in ineffective implementation of the program; while sales Fanji marketing advertising done without an identity. This is a complementary relationship between the two, but now a very good idea can not be implemented in practice. Anti-Si Yiqi company’s early were able to grow up fast, because in sales to seize the opportunity, but later, as the industry advances, the company due to lack of marketing support, difficulties, coupled with the middle can not rationalize the two sector, but rather reduces efficiency. With the help of professional advisers, the company through two-track marketing, management, and finally successfully solved the problems. Two-tier management Map of modern marketing business operations Dual-track management is defined as the simultaneous creation of the Department of Marketing and sales under the premise of the pipeline along its own marketing department to communicate with customers; Sale