Qiao eating channel go back to grass.docVIP

 PAGE \* MERGEFORMAT 9 Qiao eating channel ‘go back to grass’ There is no hard and fast channel model. In practice, one has a business channel operating experience has indicated that such a market reality: to control the market in order to become ‘a good horse’, revert to the old, need to eat a ‘go back to grass’. Is just, ‘go back to grass’ have to eat fried Qiao, eat artistic. Reintegration of the old passer-by In 2004 March, Gree air-conditioning is the country America, after the field is clear across the country, there are a lot of people are waiting to see Geli’s ‘joke’ - look at the country’s largest home appliance Gree lost retail stores, a reverse ‘flow’ The line brought in sales and brand damage the ‘joke’. Although the Gree has more than 13,000 across the country and a strong network of agents and stores, ‘a joke’ or pass out. However, the ‘joke’ is: Gree through the agents involved in this, they entered the country the United States. Before 1999, Shanshan suit with a large staff of tens of thousands of self-sales network, has for seven consecutive years ranked No. 1 market share in 1999, the Firs by withdrawing all of the original branch and to transform them into the franchising business, and through the main franchisee to sub-regional management and development of sub-franchisees, and so means to carry out a channel for change. However, this change eventually because of the control channel and the market decline and other reasons, changed out of the Firs suit first market position. By 2005, early next year, wishes to restore its former glory Shanshan had to change channels again, through the banning of certain quality and poor performance of the main franchisee, since the set up management companies, and take in Beijing, Shanghai and other important regional centers for self-opening two to three flagship stores and other measures, there has been signs of self-reintegration channels. In December 2003, Acer founder Stan Shih retired surgeon in