Quality is the mother of the brand.doc

 PAGE \* MERGEFORMAT 14 Quality is the mother of the brand Tianjin in the late 80s there is a seasoning called garlic sauce, and Dalian to Tianjin, a salesman in a business trip, when inadvertently bought a bag, after taste and feel good. Back to Dalian, but also want to eat. However, to the store to buy, only to find out of stock. The salesman had an idea. Feel this is a great business opportunity. As a result, he was a large number of purchase. As a result, the rapid popularity of this product, Dalian market, and enduring, so that even the counterfeiters are rarely seen. Although the subsequent emergence of the counterfeiters, but the ‘ride out’ the brand has caught on, becoming points card products. Dalian market again there was a style known as garlic intestinal intestine, a listing on the popular due to the unique tastes of consumers, despite the large number of impostors, but the tide of Gold and Sand in the market have been eliminated, while the ‘Spring and’ Garlic has been selling for years intestine. This is a case of two local regional brands. Through our many years of follow-up study, quality is the secret of longevity two small brands. Particularly by the ‘spring and’ at the national Ministry of Health, 2001, dark investigation, the first pass. The cheap and good ‘ride out’ garlic sauce has been maintained by the wholesale distribution channels to enter the retail market a unique form. Although a single product, but with a unique patent and consistent quality, become a leader in the food industry. Quality is a popular common sense, but common sense as understood by the general public and business have taught them the concept of poles apart. For example, our company produces TV sets, although some of the features and technical standards are well deserved, but it was in brand marketing hype, and even enormous amounts of money for commercial crazy speculation and advocate their products are green environmental protection. Is it when the product end o