Quick Shop Urban consumer goods (goods) in the process of winning six elements of.docVIP

 PAGE \* MERGEFORMAT 6 Quick Shop Urban consumer goods (goods) in the process of winning six elements of Shop City (goods) is a product into the market, occupying the terminal to increase its market coverage in the most direct and most effective way, particularly in the consumer goods industry, the fast is the most common marketing practices. So, what is the Shop City? Shop City, also known as Distribution is mainly a business or with a local dealer to design a road map to visit from the business promotion staff to the retail terminal, such as street stores, window shop, small supermarket and so on so that it agreed to sell the product Distribution of this enterprise product as a marketing tool. Solve the consumer anywhere in the world (sale point) to ‘buy’ one of the most direct way. In the new listing process, we generally used the TV ad called ‘air strikes (pull)’, then the shop municipality that is ‘on the ground bombing (promotion)’, constitute a three-dimensional combination of the market ‘promotion of war’ ! Shop City, the progress of work is the product of how well a key factor in market success! A successful ‘ground bombing (promotion)’ Shop City actions need to be a good team and organization to promote the implementation of the program. In a trading company to a city to promote the training of shop, I found a lot of promoters shop city, the lack of skills to promote a serious constraint on their city shop success rate of the root causes of upgrading. Shop City for the rapid increase effectiveness and promotion of staff after the field visit and observation, summed up the ‘Shop City to promote the process of six winning factor’. These six elements like narrative of the major elements of ‘6 ‘: time, place, person, cause, after the results. The following explains one by one, simply set out below, initiate urge to give guidance! 1, time: take a reasonable time, is the key to success. When we point to the end retail product promotion must pay attention