Quick success and competitive intelligence.docVIP

 PAGE \* MERGEFORMAT 4 Quick success and competitive intelligence A group has developed rapidly in recent years, from three decades ago, gradually developed into a small street a few tens of billions of factory-scale household appliances enterprise groups. The related management personnel are also more than 10 years ago, early contact with the domestic competitive intelligence work. A start A Competitive Intelligence Group and the SMR have a lot of co-operation, the basic access to a product for each market, we commissioned the SMR-depth competitive intelligence research, such as What are the major competitors, the competitor is how to manage the market, market performance How, competitiveness and the characteristics and so on. A detailed research report on the Group quickly cut into the market of new products and success provide a good decision-making. With the increasingly fierce market competition, A group decision-making pressure on the new generation of management suddenly increased, in order to be more ‘convenient’ understanding of competitors, competitive intelligence demands gradually shifted from research to obtain competitors ‘raw data’, such as: the cost of inventory, print sales data, inventory, research and development of new products, technical information. Some small or non-standard competitive intelligence service providers in order to win the contract, have also committed themselves to the operation. A result, the last two years in this area is repeatedly rebuffed, can really get the ‘raw data’ of the very few, most of co-operation also broke up. A Competitive Intelligence Group, the work of the past two years is a failure, and summing up for two reasons: Failure of one: quick success and competitive intelligence work Competitive Intelligence is an important part of enterprise management, it requires long-term planning and organization of enterprises, which require specialized agencies and personnel. In the process, make sure to track objec