Radical transformation of Chinese enterprises to go up the Consumer Electronics Association Weapon.doc

 PAGE \* MERGEFORMAT 5 Radical transformation of Chinese enterprises to go up the Consumer Electronics Association Weapon Thanks to last year, the state has introduced three series of new policies, a strong impetus to the demand for home appliances business in overseas markets overall shrinking trend of steady growth. But the next few years, as the country gradually withdraw the policy stimulus, the domestic appliance business how should find a rapid expansion of the road of independent development. to seek growth and growth momentum of transformation, has become the core of many domestic appliances work. April 15, sponsored by National Grid in the “high-end home appliances in China ‘Red Top Award’ Presentation amp; Trends conference”, the China Household Electrical Appliances Association director Ginger more than a thousand winds for the domestic home appliance enterprises Weapon: go up. Jiang Feng pointed out that with the full upgrade the domestic consumer market, the rapid expansion of high-income groups, especially the trade-driven policies, a Chinese high-end secondary market, the consumer era of home appliances has been fully come. Reporter noted that since last year, the domestic appliance companies in the color TV, refrigerators, washing machines, air conditioners, soybean milk machine, microwave ovens and other large and small household electrical appliances field, appeared on the Internet LED TV, luxury multi-door fresh refrigerator, washing machine, inverter air conditioner, all microwave oven and a series of high-end functionality of the products, a strong support from the transformation of domestic enterprises in the high-end road. Last year, the domestic refrigerator market, high-end refrigerators fast robust growth, an increase of 23.6%, double-door refrigerators increased by 37.4%. The drum washing machines and other high-end products in the market share of 5.2% year on year increase. Inverter air conditioner market share from less than