Real estate winter misunderstanding- If winter comes spring is not far.doc

 PAGE \* MERGEFORMAT 5 Real estate winter misunderstanding: If winter comes spring is not far Winter comes, can spring be far, many optimistic people think so. However, perceived short spring, spring in the end how far will vary, because the prices vary, so when companies in determining the spring time, we must first determine their own actual situation, or is likely to fall in spring the night before. First, the waiting time Waiting for spring, the time limit for each enterprise is not the same, some a month, some are a year or even two years, so businesses winter, be sure to clear your own time, where? Not one-sided, subjective look at the market, market, , which, if misjudged, the trap will be two people. First optimism traps, over-confidence that they can survive the cold winter, these companies usually take two marketing strategies. First, wait, wait and see the surprise in the ongoing, increasingly cold winter, the temperature getting lower and lower, Spring has been nowhere in sight while preparing their own food, resources were inadequate, we can only stop breathing quietly in the winter, the second is to wait, just wait for spring to cold, as if winter had nothing to do, by virtue of their perceived good physical fitness, you can now worry a high, so who knows in the process, the projections found in the winter the opposite situation, we can only know what to do to rush into battle, and ultimately more effective. Second pessimistic trap, a serious lack of confidence in the winter, the wind is the rain, see the cold is the snow, I heard that the onset of winter, there is a desperate pessimism, only of how to escape the cold winter, there are many companies in 2008 is the same, the final found that the winter is not so long, not so cold. In fact, for companies, enterprises only after seasons to Built to Last, otherwise it will be ruined by their own hands. Second, the partners trends Winter often is a social and collective behavior, especia