Refrigerator industry in foreign territory dispute warning Chinese appliance industry.doc

 PAGE \* MERGEFORMAT 10 Refrigerator industry in foreign territory dispute warning Chinese appliance industry Domestic brands have been dominating the world refrigerator market structure, a strong brand in the joint venture under the impact of a more profound changes are taking place: According to Sino Market Research companies in 35 cities nationwide survey of 106 malls, as of April 2001, to Iraq Lakes, represented by a joint venture between Samsung’s brand refrigerator market share continued to rise, following the 1999 to reach 21% in August 2000 reached 28.1%, the joint venture brand market share in refrigerators to create a new record high again. Among them, enter the Chinese market only four years of Electrolux’s retail volume and market share in all 20 brands ranked second, followed still the No. 1 ranking in China’s refrigerator industry, cellular phones - Haier, after which Ilek Sri Lanka’s market share in Shanghai, ranked first by only 2 percentage points of Haier; in Haier’s ‘base’ - Qingdao, as well as the West region, Electrolux refrigerator market share has been ranked No. 1. Foreign brands pressing harder and harder to win the region refrigerators, domestic refrigerators in to the world at the same time, the domestic share is the rapid decline in foreign land dispute refrigerator industry is warning Chinese home appliance industry, white-hot. Sino-a market research firm The survey results showed that: enter the Chinese market only four years of Electrolux’s retail volume and market share is still the second highest, especially in the West region, Electrolux refrigerator market share, ranked first; Haier’s ‘base’ - Qingdao Electrolux refrigerators share has ranked first, ‘Hale’ in to the world at the same time, the domestic share is to drop sharply, while the international brands, not only has an absolute right to control the international market, and is China’s rapid expansion. Electrolux fridge since November 2000 has been the past six months t