Regional Sales Strategy Development Mistakes.docVIP

 PAGE \* MERGEFORMAT 13 Regional Sales Strategy Development Mistakes With the world economic downturn, management costs, China’s economy is facing a huge dilemma. ‘Winter’ has become domestic and foreign enterprises in the future will need a longer time to face challenges. The face of increasing pressure on sales, cost pressure and competitive pressures, marketing managers are looking to make every effort to achieve the best return on investment (ROI) approach. Regional markets to support enterprise-wide market development unit and basis of competition in the economic environment and under the double impact, how to deal with typical problems of regional development, how to break the bottleneck of regional development, digging little bit of business opportunities, become a ‘adversity’ the development and rapid break through the key. The following on and share with you, excellent knowledge management consulting firm after years of combat experience. Regional market development challenges faced by the typical Both the national brand or regional brands, whether in first-line or in the township market, urban markets, more and more competitors, the operation means more and more of the same, since the amount of sales of more slowly, getting higher and higher marketing costs are generally reflected in the issue. Distinguish the specific, confined to the following four cases: 1. A national brand in a number of regional input costs are high, but sales have been poor As a national brand, the most reluctant to the length of legs and the market is there. L Enterprises is a national private enterprise, his boss, the face of market operation status quo, a dilemma I do not know what to do. In its business areas in 20 provinces, there are nine regions in the red. Cost-effective in these areas as much as 50%, and sales has been not improve. Uneven regional markets so seriously affected the profitability and efficiency throughout the enterprise, business executives and regio