Reseller channel marketing overlord of the road.docVIP

 PAGE \* MERGEFORMAT 13 Reseller channel marketing overlord of the road First, the channel itself is not only the dominant sales account for a very significant proportion of the total local market, but also mastered the more products and brand resources, while in the channel operational, terminal operations, business rules, and have their own self- the right to speak and irreplaceable value metaphor services, or even formulate and determine rules of the game, obviously dominant channel case: As HJ holy wine, is to rely on specialized intensive farming food, wine industry catering channels become Shanghai a handful of leading business enterprises. If the Pudong New Area of #8203;#8203;the whole food sources are his world, it seems a bit far-fetched, but says he does not even have half of the country too, from brands Maotai, Wuliangye, Jiannanchun, to Old wines Luzhou, GSK series, from the local strong brand Suntory, Shikumen to Masamori Budweiser, Asta red, large and small hotels in Shanghai can see St. Haijie products. Case: Beijing Chaopi rely on specialized operating supermarkets, distribution channels, creating more than 40 billion in sales, according to Beijing for a dealer friend said: If North Korea approved the distribution of their products from the market withdrawal of the goods, then the Beijing market retail outlets would empty out 60% of the shelf - no matter what the real situation on the Beijing market’s influence is evident Beijing Chaopi Chaopi Trading Co., Ltd. to operate the food, drinks, cosmetics, cleaning supplies. other business-oriented North China’s largest fast moving consumer goods wholesale agency. Chaopi also include Nestle, Maotai, Wuliangye, Jiannanchun, Arowana, Lotte, Wahaha, Nivea, etc., more than 300 well-known domestic and foreign enterprises to establish a partnership, and has become one of the more than 70 vendors total distribution in the Beijing area, the largest distributor or distributor network covering more than 140