Reshape marketing rhythm breaking the blockade Brand.docVIP

 PAGE \* MERGEFORMAT 8 Reshape marketing rhythm breaking the blockade Brand Not long ago, Panasonic Mobile Communications Co., an official statement said that it would completely withdraw from overseas, 2G, 2.5G mobile phone market, China is also included. Linked to the previous Japanese Toshiba mobile phone out of the Chinese market, and has been in a plunge in the Mitsubishi and Kyocera, Japanese mobile phone makers in China, almost chaotic. In the highly competitive market fast-growing Chinese market, they defeat the reason why Japanese mobile phone makers, the market reaction to the slow pace of improper marketing strategies are the key reasons. With the mobile phone market continues to expand and continue to lower prices of mobile phones from a luxury into a general electronic consumer goods, competition, the focus of contention is also the city’s middle and high income groups to low-income populations and rural populations spread. In 23 cities, consumer groups, because they are relatively less contact with the media, manufacturers and consumers of information asymmetry, cross-brand mobile phone manufacturers to play a limited, partly in marketing, fast-paced, in order to end domestic skilled in marketing, brand mobile phone to take to break the monopoly, cut have market share. When the market is surrounded by a strong brand, as a brand after the mover to break the blockade, the most effective marketing strategy is to reshape the rhythm, to slow-fast system, the use of information transmission time difference as a market opportunity for the first time make their date products can contact with consumers, the first time its own brand message across to the target customer base, to seize the market and customer base of cognitive psychology, which won the terminal edge. Breakthrough: The fast-paced marketing into the market Over the years, China notebook market is always giving little to the feeling: the IBM, Sony, Samsung, HP, represented by high-end int