Resonance Marketing.doc

 PAGE \* MERGEFORMAT 6 Resonance Marketing The Japanese are known for their famous crazy overtime. White-collar workers in the company until the time of day nine at night, ten o’clock, and then sometimes go out drinking, or singing karaoke, and colleagues OK, to relax the decompression. However, they often encounter a problem, such as Tokyo, Osaka, Nagoya and other major cities last train before midnight, bound for suburban. Therefore, since a day’s work fatigue, perhaps combined with something the role of beer, these white-collar workers boarded the last train, it is often quickly fall asleep. Drowsy, sleep is not a problem, the problem is that they are often overslept and missed the site, and even drowsily underground directly after the car sleep at the roadside. Indeed, they are too tired, too sleepy. How much they want to have such a hotel, give them rest, which they feel could be a big sleep dawn, but also inexpensive, at least take a taxi than the cost is much lower. It is said that Japan is now the train terminal in the remote built a number of small hotels, hotel, with a similar, the bustling commercial center near the station has also emerged a large number of such hotels to meet the people who have missed the last train needs. This is a case of successful marketing of the cases, Stuart Craig, who in the opinion, it can be interpreted as a ‘consumer experiences that resonate to solve people are willing to pay for the cost of market issues’. Craig Stuart, who discovered that true success on the market in fact not based on creativity or clever marketing strategy-based, like that remote station next to an unassuming little hotel, run it does not have any creativity to speak of, let alone what the generous marketing, it’s just like part of the white-collar workers what they want, providing them with a clean, tidy, warm, affordable hotel accommodation services to address the rest of their problems, and therefore very popular -- is that simple. Or, like t