Retail Customer Loyalty and Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 15 Retail Customer Loyalty and Marketing Strategy Abstract: The customer satisfaction management is a retail marketing environment to enhance customer value, build and maintain a powerful tool for customer loyalty, and identify the needs of the customer experience, improve the NPS score is to improve the retail customer loyalty prerequisite. From the Enterprise Strategy level, our retail business to improve customer loyalty is the core element of sustainable development, loyal customers are the most valuable asset. Keywords: customer loyalty; NPS method; Retail Abstract: Customer satisfaction management is a very powerful tool to improve customer value and maintain customer loyalty in the retail industry, while the identification for customers’experience requirements is the precondition of loyalty. From the perspective of implementation of the strategy, improving customer loyalty is a core element of sustainable development of retail industry and customer loyalty is the most valuable asset. Keywords:: customer loyalty; NPS; retail industry American scholar Leiqi Han (Frederick F. Reichheld), and race plug (W. Earl Sasser, Jr) results show that the rate of 5% increase in customer loyalty, corporate profits can be increased by 25% to 85%. American Express vice president for information management, James #8226; Vanderbilt #8226; Templeton pointed out that the best customers and the proportion of spending the rest of the customer in the retail industry is about 16:1, 13:1 in the restaurant industry is, in the aviation industry is 12 : 1, in the hotel industry is 5:1. economists in the survey of 500 companies found that loyal customers will not only take the initiative to repeat purchase business products and services for enterprises save a lot of advertising costs, will be recommended to enterprises relatives and friends to become part-time marketing staff of the enterprise, is the main source of corporate profits. cust