Return of the product is the right way.doc

 PAGE \* MERGEFORMAT 4 Return of the product is the right way Some time ago saw a master at writing an article saying: ‘Enterprises are not selling standardized products, not cheap products, but lifestyle or experience the product of the era has ended, the era of the customer start enterprises can not think the concept of products, customers do not need cheap products, customers need to change or enrich their life and lifestyle content, access to new or different life experience. ‘The article also cited Adidas, Nike, Wong Lo Kat, these Barbie dolls to illustrate the success of well-known brands. After reading the article, I seem to fall from the sky, see the world is no longer a human, is a virtual world. Masters have been humanely, and got the right path, about becoming immortal, and no longer need a worldly air. Haha, sometimes I After reading the article masters found that they like to overthrow common sense, overturn common sense. Masters may have reached ‘the ocean of life’: to live ocean villas, open rickshaw, drink wine, bubble babes, have a foreign identity card. Delicacies mention, Kazuo several wives, live life like the emperor, they do not Like people, as toil for the three meals a day to run around to the East by the West children’s education loans, to have a place to stay and sign a ten to three years, ranging from the mortgage contract to work out day and night . We have entered the era of life experience, which I believe is not critical, what matters is not whether we need to focus on the product. In many cases, expert articles, and tends to make many business owners in some of the thinking of the changes: to do is advertise the brand, the brand is doing VI, to do marketing is to do supermarkets do marketing is to do the terminal, only the depth distribution in order to win, etc. However, these articles and ideas have affected many businesses and owners, so Many companies mistakenly Xietu, going around in circles before they return to the