Report questioned Bosch brand or trap a crisis of confidence.doc

 PAGE \* MERGEFORMAT 3 Report questioned Bosch brand or trap a crisis of confidence Recently, with the AO Smith electric water heaters can use the 50-year advertising was very similar to one entitled ‘refrigerator is running a record 45 years, the use of Bosch refresh’ reports have caused a great many of the media and consumer attention, its authenticity into question. This article reported the apparent seriousness of the over 80-year-old Lu, Shantou, a woman at home (query: This is the real address of where the old lady?) A walk with her for nearly half a century, Bosch refrigerators, such a text description ‘This is a German-made Bosch refrigerator, but is still a quiet view of the compressor is running strong. Incredibly, since the sixties of last century to buy now, it has been 45 years of continuous operation. ‘End, the article also Bosch refrigerator companies carry out a very detailed introduction. A careful analysis of a Bosch refrigerator this story with the previous AO Smith electric water heater there are too many ads actually striking similarities, their authenticity is doubtful: First, Bosch fridge articles and AO Smith electric water heaters are elderly women advertising co-protagonist; second, referred to two types of products are amazing long life; Third, the ad is almost identical, both of which referred to ‘walk with her for nearly half a century’ is similar to the Words and phrases. Bosch refrigerator and electric water heaters AO Smith, why are all the same striking use of the old woman said that two appliances and durable: AO Smith electric water heater used for 50 years, Bosch refrigerator for 45 years. The purpose is to tell Chinese consumers between the two products are very durable, otherwise how can the use of 50 years and 45 years for so long then? Regardless of whether the products of these two brands really be able to use 50 years and 45 years. On the electrical itself, does not use the age longer the better. Under the cur