Regional Manager FALSIFYING trouble.docVIP

 PAGE \* MERGEFORMAT 44 Regional Manager FALSIFYING trouble Case Description: Reporter: Huang Jun-fat Although May’s performance, whether it is with the previous month, or with the same period last year, there is a big upgrade, but in reading the results of the report, as the company’s marketing department overall responsibility for a province in northern China Wei Zhang is still there are some concerns. Zhang Wei, the Star where the company is to produce a pharmaceutical OTC products are the main production enterprises, mainly produces some commonly used drugs, such as colds and so on. Because drug Volkswagen, mid-range pricing, combined with the market is working well, so sales of the Company’s products have always been pretty good. It is because of this, the company often have one or a few varieties of drugs by some big red eye on cargo (Author note: The so-called red goods, that is FALSIFYING, that is, distributors or other middlemen to produce industry-commissioned to them to allow only products sold in the region to forward to other regional sales, which generally are based on the amount of the premise. The so-called big red goods, but also entails the regular red cargo, or a single red relatively large volume of distribution of medicine enterprises or individuals). Although the product has been some bad intentions of the pharmaceutical distribution companies Chong goods in the short term and did not bring any losses to the company itself, but it has seriously damaged the cargo washed the interests of the seat of pharmaceutical distribution companies, and disrupt the local drug prices and orderly , resulting in a local pharmaceutical distribution companies hedge the price of medicines goods panic, severe may also lead to local pharmaceutical drug prices and circulation enterprises, the company’s corporate values as well as a serious mistrust. That is well aware of the great dangers of FALSIFYING, Zhang Wei, looking at each company’s monthly state