Recession during the seven brands of pharmaceutical enterprises practice.doc

 PAGE \* MERGEFORMAT 27 Recession during the seven brands of pharmaceutical enterprises practice U.S. financial crisis is the cage on the global economy, a thick layer of the shadow of uncertainty brought about by the pressure and challenges still spreading. China’s pharmaceutical enterprises how to do? Fuk Loi that in 2009 or even longer period of time the next period of economic downturn, it is a thoughtful strategy beliefs of Chinese pharmaceutical enterprises are bold leap-forward development of the strategic opportunity can be achieved completely contrarian rosy. Here are seven essential practice. First, insight social situation and make hidden strategic opportunities. Chinese Pharmaceutical Industry consecutive years of double-digit growth, as well as the recently held two pairs of major benefit to medical and health undertakings, have made clear the important strategic opportunities: Pharmaceutical market is rigid demand market is a necessity, the basis of market demand has not changed; China has already crossed the threshold of per capita GDP3000 U.S. dollars, which is a major escalation of health care spending to achieve the economic base; The Chinese government in the rural areas ‘two network construction,’ and the new rural cooperative medical insurance was a major policy and financial support, medical consumption, an important development by leaps and bounds the basis of social security; ‘Hierarchy of health care, health care resources sink’ will greatly release of China’s rural health care market consumption potential; Essential Drugs List in the hospital implemented, will have been in the medical field at a disadvantage in the high-end Chinese medicine brought about a turning point for the brand; Meanwhile, the Medicare drugs purchased at retail pharmacies for reimbursement included in the scope of pharmacy sales will be larger; Peak of the international patent expired medicines, Chinese medicine raw materials are being ushered from the