Rapid and effective distribution strategy with the top ten terminal.doc

 PAGE \* MERGEFORMAT 10 Rapid and effective distribution strategy with the top ten terminal Procter amp;amp; Gamble has said: You are the world’s best products, the best advertising support, and if consumers can not buy them at point of sale, you can not complete the sale! Only when a consumer point of sale terminal to see the products, only the possibility of consumer purchase. Why advertising with its heavy reliance on high-altitude bombing of the Jianlibao Season flash in the pan on the market? Distribution terminals are not in place of their defeated city of the root causes of wheat! Terminal Distribution of the importance of the self-evident, but the Distribution is not a company or distributor would like to be able to pave a smooth shop goods go on, distribution of products, distribution staff capacity, the terminal resistance, and so many factors determine the Shop goods results, but the most important thing is to have the right distribution strategy, ideas, decided to exit strategy right path, distribution work is half the battle. So, in marketing actual combat, which strategies can be taken to effectively reduce the Distribution drag it? First: Distribution Award Chinese people pay attention to ‘reciprocity’, for the terminals Distribution policies can quickly narrow the gap between product and end distance. Homogenization of the product, many terminal purchase value is not the company’s products and brands, but the Distribution with preferential policies. In the product market stage, the Enterprise Collaborative dealers to take the initiative and under the circumstances a certain degree of Distribution for the end reward, thus pulling the terminal store purchase. If the approach to be classified according to rewards, distribution there are many rewards, such as the fixed incentives, Hom-level incentives, purchase incentives, account opening incentives, promotional items to support free products. Second: first the easier In the Distribution pro