Random Thoughts on liquor sales in 2004.doc

 PAGE \* MERGEFORMAT 17 Random Thoughts on liquor sales in 2004 2003 will soon be over in 2004, has been approaching the New Year atmosphere, while the liquor industry are to achieve this important juncture with a last-ditch wine harvest in 2003, record year, how, with this last stroke with a vital link . Nevertheless, in 2003 so in the past, unfortunately, Ye Hao, brilliant Ye Hao, anger Ye Hao, lucky Yehao ... ... have become history, and we are more concerned about 2004, concerned about the liquor industry in 2004, what will set off a storm of it? 1, the homogenization of liquor products caused by Liquor Brands ‘1000 product side’, seriously affect the product’s attention rate, resolution, and reputation, a narrow view of product manufacturing will quit the stage of history, replaced by the overall product concept, big product concept will be Main contains product innovation. Liquor Over the years, it has been in a ‘new wine in old bottles’ and ‘old wine in new bottle’ and whirlpool, about who has come on the market are not up to the packing plant to find a bottle, coupled with the lid, design a logo, to be a packaging, casually a name, they hastily listed, and this seems to have become a product manufacturing process, such products because there is no feature in the listing does not arouse the attention of consumers, and slowly disappeared in the market, so the there is a market point of sale terminals on the shelves overflowing with things, to pay a slotting allowance be on store shelves, in order to attract the best location, spared no expense to bribery, punched and kicked at. Products are based on the underlying market conditions, to meet consumer demand, mainly from consumption of products available, our product development hasty and one-sided, has become a lack of liquor competitive advantage a major problem. We all know that product to get a higher level of satisfaction of consumers, not just the basic efficacy of the product value and practical