Regional Management- Marketing and brand the balance bar.doc

 PAGE \* MERGEFORMAT 11 Regional Management: Marketing and brand the balance bar Recognizing that regional management organizations constitute a form of motivation for the formation of the initial inspection of our regional management to upgrade an excellent background. At the regional level branches and offices in the legal nature of these two distinct organizational form, directly reflects the enterprise in the complex regional operations management mentality. Branch vested with independent billing rights, even self-financing commitment to an independent civil liability; offices established in the region as the headquarters of the agency of its functions on behalf of the headquarters in coordination with local customers and contacts, there is no pricing power, not independent billing headquarters bear unlimited joint and several liability for their actions. Choose branch company is the market value of the differences to expect front-line staff through the autonomous subject of organizational behavior in order to protect the quick response to market needs, that the cumulative results of the operations branch is the company’s overall performance; choice of office of the Enterprise value is the enterprise or brand consistency of behavior, expectations based strategies and methods identified in the region received a consistent implementation of that business success comes from within each of his or her conduct to offset efforts. Two kinds of motives based on the logic is reasonable, but interesting to note that, even in the enterprise and pragmatic level, these two organizations have also become impossible to separate form the merits: both success and failures of the branch office; both the office of failure, but also the failure of branches. Needless to doubt, a healthy business requires both rapid response capacity to the market also needs a market for their own acts of every prudent to ensure that businesses obtain short-term benefits without compromising it