Regional economic cooperation under the regional media.doc

 PAGE \* MERGEFORMAT 10 Regional economic cooperation under the regional media Background: September 25, 2004, the total station city of Jiangsu Radio and Television channel, Anhui TV via video Road, Fujian Radio Film and TV Group news channel, Zhejiang Qianjiang city television channel to bring their own livelihood strong news brand column ‘Nanjing zero distance’, ‘first time ‘,’ site ‘,’ City News’, the joint launch of ‘home run-cum-East China East China brand part of the Commonwealth’ advertising network plan for national advertisers to the right of the people’s livelihood news programs broadcast special joint tender, and the respectively, with the customer in Jiangsu, Anhui, Fujian and Zhejiang and other places on the ground promotional activities. The successful launch of this event marked the channel as represented by the above-mentioned provincial terrestrial channels began to be far sighted, through joint regional approach, seeking to highlight the country’s market, the spread of self-worth. With the ‘Pan-Pearl River Delta’, ‘triangle’, ‘the Bohai Sea’, ‘Northeast revitalization’ and a series of frequent terms, China entered a ‘regional economic times’ the trend is now irreversible, the advent of regional economic trends, in the to promote regional economic context of goods, services, capital and human resources, while the rational allocation of production factors, but also to the media industry development has brought some opportunities. ‘Call of the regional media, the regional economy’, how to play their regional economic times the value of the media development. In China’s current media landscape, a single regional power of the media a bit weak, but if these forces can be strong-strong alliance, the use of economies of scale, no doubt to better emphasize their position. Therefore, in the history of China’s TV media, has produced a number of regional media, and cooperation between the declaration, but the results have always been: the interests o