Regional Manager how to circumvent distributor of promotional resources-.doc

 PAGE \* MERGEFORMAT 22 Regional Manager how to ‘circumvent’ distributor of promotional resources? Promotional resources are relatively scarce in the factory today, how to skillfully ‘circumvent’ distributor of promotional resources in order to market the brand to enhance sales growth and a role to play as a ‘Fengjiangtaili’ regional manager, is competent and good witness, At the same time, it is also the regional manager ‘to magnify its own power’, so as to better establish a ‘win-win total, shared’ market, a strong guarantee. So, how should the regional managers ‘circumvent’ distributor of promotional resources in order to ‘I’ of the use? The following four methods will perhaps inspire you. Posturing France Regional Manager To skillfully ‘taking’ distributor of promotional resources, and sometimes must be deliberately trying to ‘modesty’, seize the initiative through their own set of methods, ‘Please-jun into the urn’, so as to achieve pre-set goals. Let’s look at a regional manager ‘circumvent’ the case of distributor resources: Background: X brand of instant noodles in Xinzheng is the first brand in recent years, competing products ‘bombing’, the price way down, simply going to a ‘money-losing earn cry’ level. Eve of Spring Festival in 2006, the same brand Quedui Xinzheng Y Henan launched a massive attack on the market battle. As Xinzheng is a mature market, X brand in a defensive position, but the price almost equal to the low line, but also so that manufacturers can not put too much X promotional costs, in this case, in order to protect the market’s ‘peace’, the jurisdiction of the Area regional manager for Alan and Xinzheng dealer boss Joe launched a promotion on the ‘Dram’: Xiao Li: Qiaoge, you can see that the Spring Festival approaching, Y brand instant noodles like to take this most prosperous season of the year, sub-let’s market ‘share’, they are now off to buy a bucket of salad oil Jiusong 50 instant noodles, the intensity is very Great,