Return to the rational value of the product not cheap talk.doc

 PAGE \* MERGEFORMAT 12 Return to the rational value of the product not cheap talk Domestic apparel industry experienced a low price, low quality stage, the Younger, Romon, Sea Orchid House, Rimula, seven wolves as the representative of the enterprise, has started in style design, brand building and store system so careful management, making the city family can spend a more reasonable price with decent clothing, compared to the large foreign brands can be described as cheap by. However, this year November holiday, in Nanjing Aqua City and the UNIQLO Japanese brand of intimate contact, then I am completely subvert the value of domestic clothing brand awareness. Perhaps you think I said public pool a little part of it drying my shopping list now: a fine pure wool plaid suit coat as long as 599 yuan, and texture, and style of work or nine lesser extent, animal husbandry Younger Wang, discount after the yuan in 1500. sleeved quick-dry T-shirt, 39 yuan, or OZARK Pathfinder at least 100 or more. the list on the unknown out, in short, we bought a total of 12 pieces of clothing, a total of only spent 1979 yuan. the entire shopping process, the feeling is not spending money, but money. Cheaper than the price of domestic brands, style simple, tastes, generous, elegant texture, all created UNIQLO “cheap” brand image, since landing in Shanghai, Nanjing and other cities since it set off a new dress code trend, UNIQLO has become the city can afford all walks of life, happy to buy the brand clothing. I heard they plan to more second-tier cities in China to open stores, and I vaguely worried about for many domestic brands. wolf but also there is no way to fight back, because the two are completely not in a cost-effective level, and there has been no direct competition, the enemy without fighting a little soldiers of the taste. Strong curiosity I checked some more information on the Internet, the search really surprised me: speaking from the value system, UNIQLO is H amp