Rising rice wine- The key to boot.doc

 PAGE \* MERGEFORMAT 11 Rising rice wine: The key to boot Why consumers do not drink wine? Although rapid development in recent years, rice wine, but in terms of development of the national market still in its infancy, did not complete the initial consumer education and building awareness. Wine as China and the world’s oldest wine from one, due to the long has been limited to regional markets (mainly in Jiangsu, Zhejiang, Shanghai and other places, so that wine not to the country, market growth has been no breakthrough, even some wine brands to get out through the “door”, but out of the “door “But there is no market, often embarrassing situation in a dilemma. Why does wine leave the “door” consumers do not drink it? The reason is that what is wine not good? The answer is no. Wine, whether from a health point of view or from the perspective of nutritional value, are much higher than white wine, beer and wine, as wine is rich in amino acids, especially the human body can not synthesize many amino acids up to 2550 mg per liter, is 11 times that of beer, wine, 12 times. In fact, the reason why consumers do not drink wine is not the reason wine is not good, but that is not the right brand of rice wine education and guidance, which is the act of brand marketing of rice wine, then wine marketing behavior wrong? First, the geographical limitations. Has long followed the traditional rice wine brand, has been limited to regional, too conservative in its operation can not be bold and innovative, breaking their own beer production in China In 2009 more than 4,000 tons, 340 tons of liquor, wine, more than 200 million tons, The consumption of wine only 70 tons, and eighty percent of the market concentrated in Zhejiang, Jiangsu, Shanghai and other regions, the proportion of sales in other regions is very small. As a long-term regional business sales led to the radius of wine very small, only in Jiangsu, Zhejiang, Shanghai and other regional sales, the lack of long-te