Road map for the depth distribution of Chinese enterprises.docVIP

 PAGE \* MERGEFORMAT 4 Road map for the depth distribution of Chinese enterprises As the market continues to mature and intense competition, market differentiation and personalized consumer demand is changing rapidly and competition between enterprises has become increasingly homogeneous, product, marketing, advertising, promotions, at all levels of serious homogeneous of. In homogeneous markets, in order to gain a competitive advantage, you must jump out of the trap of homogenization. However, the Chinese enterprises in product and technology, in general do not have the core of innovation, therefore, to get out of homogenization, companies turned their eyes to the distribution channels. The traditional wholesale distribution channels has lagged behind, were highly irregular and difficult to synergies between the companies could not be more effective in achieving distribution effectiveness. At the same time, the modern large-scale stores surging, the market has become more intense. In this environment, companies rely on the old channel, unable to further enhance sales; if they establish channels, funding and cost pressures will be greater than to rely on distribution channels, often not worth the candle. Companies do? Depth distribution of solution placed in front of us. Depth distribution is through an organized effort to build marketing value chain, enhance customer relationship value, control terminals, rolling cultivation and development of the market, access to market a comprehensive competitive advantage, the impact of the regional market’s first effective market strategies and methods. Depth distribution of first focus on the regional market to compete for the core distributors, control of the terminal network and the establishment of enterprise customers, consultants, and focus on core markets of the four elements of the interaction of coordination and balance. Depth distribution of import process is as follows: 1, ‘Choose a model market, making