Rookie of the marketing management industry trick.docVIP

 PAGE \* MERGEFORMAT 28 Rookie of the marketing management industry ‘trick’ In August 2002 in Beijing coincided with dry and hot bored of the season. Citizens as well as the busy streets of the capital and never peace, carrying with them the ever-increasing rush, telling of life boring. However, until the middle of next August in Beijing, people, together with Beijing’s popular media, who suddenly saw a picture of them stare, the management rookie - sent standard pipe penetration through their well-launch marketing ‘tricks’, impressively surfaced in people’s horizon. Were marked on the information management industry, the growing spread of fun in the capital. Marketing industry experts have speculated that the marketing of its behind the scene ‘tricks’. Pipeline charm: ‘pipe power’ In September 2001, when sent standard pipe industry, Mr. Shi-Bo the core founders of the country prepared to further expand in Shanghai, the cause of his pipe, he found a world-renowned Beijing marketing planning people love sing. They began brewing how to feed this ambitious undertaking with a good brand name. From the brand name of the business began to conduct awareness into sales in the domestic business community and even today, is nothing new material, but the industry is actually a pipe and similar rare. Guo Shi-bo very clear, like the Japanese Feng pipes, tubes, and so these same industry Rifkind brands to consumers and the industry left the impression of what the brand. He wants that he has spent a lifetime effort, and his career shaped by outstanding technical team created a revolutionary product, there is a loud, modern, air, international brand name implies. So as to precisely what he wants to spread the brand value. Pipe industry, businesses can have this kind of thinking is needed extraordinary vision. Reality pipe industry, market structure, the traditional business decision-makers have sufficient reason to make light of this a problem. They only see such as admini