Rookie of the beverage industry voyage ran aground K may be the depth of analysis (b).docVIP

 PAGE \* MERGEFORMAT 9 Rookie of the beverage industry voyage ran aground K may be the depth of analysis (b) Trade laws, extensive management in the beverage has been basically no way out Drinks are a very particular about intensive industries, from Coca-Cola in China since the channel began to intensive farming, the details determine success or failure in the beverage industry seems to have become a truth. In terms of pre-market products, brewing (including taste testing, packaging testing, target groups, research, product positioning, 4PS portfolio strategy formulation, mode of transmission to determine, etc.), listed in the preparation (Sales From EMKT. team-building, marketing, management and control system construction, logistical and financial security system, access and choice and construction of the terminal outlets, etc.), or after the listing of maintenance (including the terminal maintenance, offline promotion, after-sales service, etc.) needs to be systematized operation, to form a ring ring-phase deduction of effective convergence, any one part of a problem, will influence the performance of products in the market and cause marketing waste of resources. K can be successfully developed in late 2003, early 2006, paid the domestic beverage industry veteran hired professional managers Ho Chuan-Li served as General Manager, and in March 2006 for the first time in Chengdu, rum extravaganza attracted a large number of dealers eye. But the rum after the company still feels premature operation of the whole train of thought (worry about the effect of reach blockbuster), and a few easy operation strategy (including product packaging, people orientation, the price system, target channels, marketing policies have done more than time to adjust), recruited during the marketing team due to company policy is not implemented, large numbers of people in the market in order to research the name of wasted your time and virtually give the company before the product i