Rule 18 Interpretation of retail display as standard.docVIP

 PAGE \* MERGEFORMAT 12 Rule 18 Interpretation of retail display as standard Store display products, the product of a direct impact on sales volume and image display effect, the author summarized the suppliers to do business on display 18 ultra-reciprocity, according to elementary, intermediate and advanced categories. Primary guiding rule is with the KA system is easy to obtain the same, and also in the display of the most basic requirement, intermediate, and advanced guidance laws may be due to the shop to display management system or enterprise marketing cost considerations will limit the need for flexibility. Although the multi-display rules, but not a ‘restricted’, these scientific and practical experience, the more of a ‘guide’, ‘the use of the Miao, Cun Hu bent’, flexibility according to circumstances and not dogmatic . The first part 18 as display rules A primary guide law 1. To keep clean and tidy #8226; Ensure that the display of goods and tidy, clean, no damage; #8226; Ensure that shelves clean, no damage, no rust, etc.; * Guaranteed price cards neat, clean, no damage; #8226; Ensure that help sell products (such as shelves affixed, POP, jumping cards, etc.) neat, clean, no damage. 2. Timely exchange damaged products Damaged products will not generate sales, but will affect the corporate and brand image, must be timely exchange. 3. Mark outwards The product label must be unified front toward consumers, the product is not flat, non-side-release, non-inverted, to achieve uniform and beautiful eye-catching display. 4. The little great, the light under the weight Be heavy, large, goods placed in the following, small, light goods placed on it. This focus in the next, is the need for security, easy to get to consumers, but also conforms to people’s aesthetic practices. But sometimes in order will promote the image of big packaging products such as stocking, gift boxes, etc. placed on the shelf at the top is not included. Also, as shelf is too