Sales channels of cultural management.docVIP

 PAGE \* MERGEFORMAT 15 Sales channels of cultural management China’s market economy has experienced 20 years of development, many of the consumer goods market has entered a mature stage, with the market environment changes in channel management model and management methods put forward new demands, competitive reality that prompted companies in technology, promotion, management of the ongoing innovation. However, sales channels, most companies are still using traditional patterns and management. In the Gome and Suning phenomenon, the domestic enterprises is becoming increasingly clear feeling that the traditional channel management has been weak, while the international brands to use its own mature the strength of corporate culture, management of access, not only low cost, and the results significant and enduring. Therefore, Chinese enterprises should use the channel management is also people-oriented management of the highest level - cultural management. Of course, the enterprise strength of the channel management is also an element can not be ignored. Cultural management is through the cultivation of corporate culture, management, the promotion of cultural patterns, so that employees of a common values, common norms of conduct. Then, the culture of channel management is through corporate culture and management culture of the staff and dealers access the infiltration and spread to form a consistent and corporate values and code of conduct. The establishment of a culture of trust is the basis for cultural management channel. To leave the trust, and access staff from receiving corporate culture, it is impossible to see the effectiveness of cultural management; dealers and corporate distrust, but also can not be a good co-operation, therefore, should be on the basis of mutual trust, to access the work of personnel and distributors infiltration of corporate culture and communication. Path-cultural management is mainly reflected in the sales channel penetration o