Savvy - marketing the basic quality of the.doc

 PAGE \* MERGEFORMAT 10 Savvy - marketing the basic quality of the The performance of the traditional form of Western culture, good logical reasoning, the Chinese people pay attention to comprehension. Many people see the power of understanding the mysterious and inscrutable, a book on the marketing savvy of people are like a river carp endless, really ‘squandering gradually want to charming eyes’. But the really savvy marketing, the training of people can put forward some constructive comments on the article also rare. This will be the connotation of savvy, savvy in marketing work forms, aptitude, training and the establishment of several preliminary study done. (A) the perception of the connotation of ‘savvy’ simple terms, that is, the ability to market sentiment, market sensitivity. As the saying goes: amp;quot;teacher, self-cultivation in the individualamp;quot;, which also are savvy meaning. Is the essence of marketing communication, is the invisible art, not just technology. With regard to the definition of a lot of savvy, I believe that perception is not a gift, but a consciousness, a sense of learning, summed up the sense of competition, and innovation consciousness, a first in the world consciousness. (B) the perception in the marketing savvy in the form of ‘both’ real ‘thing, but also has’ virtual’, and ‘spiritual’ concept. The performance of a wide range in marketing, summed up, one can call it ‘five forces’: 1, predict the strength. Marketing people should have the foresight can foretell consciousness. Marketing environment is constantly changing, and any knowledge, experience all Jiabu Zhu space-time conversion. Industry toward the future, the market trends, anticipate, and the corresponding problems at an earlier judge, to develop appropriate measures to be another one who study marketing, Hom. This is a marketers ‘perception’ of the basic conditions for cultivation. Case: Venus bitter beer 03 years swept the entire Henan market, in December 2003