Search Marketing = the future of marketing.docVIP

 PAGE \* MERGEFORMAT 10 Search Marketing = the future of marketing Search Marketing (Search Engine Marketing) in China, after several years of development, has more valued by advertisers. And should not be overlooked is that the Chinese despite more than 200,000 advertisers who are actively engaged in the search marketing them, but with China more than 4,000 million base of business compared to the impact of search marketing is still very weak. However, from North America, the development of paid search advertising trends, by 2010 nearly half of the online advertising costs are invested in search marketing, the well-known brands will increasingly rely on search engine marketing in this new world. In the foreseeable future, search engines will be developed that can search all available digital representation and the spirit of things, all can be searched, the search will be everywhere, search marketing, the same as the future of marketing; service delivery of real-time management in the keywords optimization techniques will make sales at all times be carried out. In addition, cross-language, cross-cultural search engine for advertisers to build a global brand communication platform for the best. You do your audience listening to? From the current traditional media and new media development, although the situation is under the coexistence of pluralistic media, new media, especially online media’s influence is increasingly strong. Compared with traditional media, Internet media to a certain extent, people’s working time has become the first contact with the media; and television, newspapers, magazines and other traditional media has occupied the leisure time of the first contact with the media here, but this is also quietly change. Only close to the Olympic Games as an example, according to iResearch Consulting in the online survey found that 58 sites, television, online media and newspapers will be the 2008 Olympic Games information users to access the main w