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Self-Jie Insider: air-conditioning sales were empty masturbation game
Beginning last year, the domestic air-conditioning industry has started to spread to expose the industry insider’s game. Many air conditioning companies, especially those new army have air-conditioning through a variety of ways to expose the so-called industry insider, air-conditioning industry has become more and more like entertainment. ‘Entertainment air time’ and making mad enterprises started by the story alive by. Industry insiders revealed that there is indeed a benefit to consumers some of the irregularities on the industry to have a clear understanding, which the health of consumers and rational understanding of air-conditioning industry is good, but we regret to see that some revealed the inside story of the enterprises often are to cry foul, in fact his own experience is in operation according to this insider. This practice is in fact seemingly frank manner to establish their own credibility and, behind it to cover up their own non-faith approach. They rely on manufacturing information chaos fish in troubled waters. At present, the insider’s expose has evolved into a price war before the air conditioning prelude to the. We can see that, since the insider expose of the most important use is to grab market events such as the eye, to rally to promote sales, and the so-called brand-building purposes, which is actually an insider to expose all kinds of enterprises the real objective. Product marketing, there is a significant way to the event (event) the development of the use of the pattern is: first create a news impact the event (event), and then divert the attention of the event get to their product or enterprise up to achieve the purpose of marketing products. It should be said, from the Chinese air conditioner market development point of view, this market strategy is very effective, but we also found that such an approach has been played in China’s air-condi
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