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See Electrical Marketing Web2.0 era
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See Electrical Marketing Web2.0 era
As Web applications become increasingly rich and expanding demand for Internet users. People asking for self-centered to re-integrate the content, entertainment, business, communications, and other various personal applications, in order to blog, podcast, web magazines and online communities, represented by Web2.0 instead of Web1.0 mounted the stage and gradually became the main characters . Web2.0 blowout in 2006 was the year will exceed 60 million Chinese blog, podcasts will reach 1.5 million, Internet users will be more than 30 million magazines, while China’s current 130 million Internet users, 70% of all online community of users. Web2.0, is leading the Chinese Internet access to personalized service-oriented, personal portal prevalence of the individual as the center of the new era. Faced with information technology-based e-commerce era of rapid development will bring major changes in consumption concept in China. This is the era in the context of electrical equipment industry will have far-reaching impact. Present era of electronic commerce enterprises in the marketing of the electric field of impact analysis is as follows:
Traditional manufacturing network to promote awareness of the past phase
The current in the electrical business marketing on the Internet is basically this stage, to take the establishment of corporate web site, registered keyword ranking, a registered B2B, B2C Web site members, VIP members of self-built customer information collection system approach to brand awareness promotion. Then using the traditional marketing channels and channel members in addressing the logistics and capital flow cycle. Is not the full sense of the e-business models, but with the Internet as a media vehicle to promote the brand to act as a classical marketing theory in a Promotion of the role of a carrier. Logistics and the net capital flow is basically under the deal, only the establishment of an
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