Seacon see agent system from the days under the Academic Promotion.docVIP

 PAGE \* MERGEFORMAT 13 Seacon see agent system from the days under the Academic Promotion Preface: With the ‘Prescription Management Regulations’, introduced policies such as anti-commercial bribery, as well as continuously improve the threshold of the hospital marketing, hospital marketing model is undergoing a restructuring requirements, the future of marketing in the hospital, not only a good customer intelligence relationship is still important, the professional academic marketing has become a basic requirements. Through academic promotion of the expansion of enterprise and product visibility, reputation and achieve sales growth, enhance corporate brand has become an inevitable trend in marketing. However, the agent system of academic promotion, but there is often convened difficulties, problems of efficiency is not high. Pharmaceutical companies to engage in academic promotion, faces three major problems: Academic promotion of the need to face three major problems There is no doubt the importance of academic promotion, but for the majority of pharmaceutical companies in terms of the current domestic, but often in belie our state wanted to promote the academic, but ignored the effects of no confidence - put so much money, really effective? With that confidence, but also need to be resolved with the agent’s share of the cost of the problem, even if the agent is willing to cooperate, how to do organize academic resources, how to control costs, improve effectiveness, it is necessary to form a good academic promotion management system. In summary of the proxy system, manufacturers have to do a good job of academic promotion need to face three major problems: If you build academic weapon, how to mobilize the active agents, how to establish a perfect extension matching service. 1, creating a sharp weapon is the cornerstone of academic Many domestic pharmaceutical companies to engage in academic promotion, subjective not pay enough attention, objectively