Scan clothing brand building.docVIP

 PAGE \* MERGEFORMAT 8 Scan clothing brand building In recent years, China’s garment industry is developing rapidly, new entrants emerging brands, but the actual operation from the marketing level, the number of new entrants apparel brands still in the low-level marketing, or imitative of marketing, this article on the current process of Brand Marketing a common problem on a few ideas, intended to attract valuable comments. Growing confusion At present the brand into the apparel business is broadly divided into three situations: First, the production-oriented, in OEM, production and wholesale private, private enterprises make a transition in apparel brands, such enterprises in the transition process, first faced with the confusion is that the system and the concept of change, a number of new entrants brands in pinning his hopes on in the ‘airborne’, with professional managers to complete the transformation of institutions, but the current domestic market conditions for professional managers who have not yet fully mature, professional managers on the one hand the professional standards of personal conduct so that businesses often suspect the other hand, enterprises lack employment mechanism, not easy to decentralization, most professional managers is limited, difficult to display their talent platform, due to the concept of barriers, many companies have set up the surface of the various functions of marketing, but it is still doing a simple sales. 2, sales-oriented company engaged in retail and agency to make a transition apparel brands, apparel brands such enterprises have many years of marketing experience, the best understanding of market conditions, they ‘follow suit’, ‘clone’ accurately grasp a feeling, followed by to guide the pace of the brand every year to launch a dozen ‘explosion models’, such imitation show, the biggest confusion is not always the formation of characteristics of its own brand, their brand image has always been ambiguous, and lead