Salons Marketing Inspiration.docVIP

 PAGE \* MERGEFORMAT 8 Salons Marketing Inspiration I do not know when to develop the habit of handling barber, and 10 days and a half months we should patronize knight hair salon, shop grade be the best in my area, and is located in main road side, business is an excellent, light hairdresser had seven , 8, short hair Barber 15 yuan / place, if the card is running 12 yuan / time, affordable price I’d give my barber was a 27, eight of the young man, surnamed Wang, the Northeast, technical can be described as skilled and sophisticated. Once they chatted, Amy reveals himself alone to dry, she was unwilling to give the idea to work. Knight shortly opposite of the market, a less than 10 square meters of hair salon opened, the market close to residential areas, but also the old town, pedestrian flow very Wang, Xiao Wang naturally became a real boss, cut the first 10 Yuan / times, hot dyeing much cheaper than the Cavaliers have to, as a loyal customer I am naturally follow from, knights barber prices rose to 20 yuan / time. Hair salon business has been tepid, and soon market breeds three couples hair salon, the price ranging from 3-5 yuan, but the technology is still a gap with Amy, while the Cavaliers are also opened on both sides of a large scale hair salon. The brutal competition in the market can be seen, and Amy’s business more than it once was. ‘I have a good technology, ready-made clientele, prices will moderate, and why the business is not good? ‘Xiao Wang baffled. Salons marketing Diagnosis For Amy, I made a simple analysis, external conditions of intensified market competition under the common factors, primarily, or its market positioning is a problem, mainly reflected in: 1) The target customers a vague position. Amy chose the location across from Cleveland, there are two considerations: to retain the existing Customers; development within the vicinity of residential customers. However, existing customers, mostly in the high-end customers, they cho