Search Engine Marketing Thought- Product Information implant (PIP).docVIP

 PAGE \* MERGEFORMAT 7 Search Engine Marketing Thought: Product Information implant (PIP) Some time ago wrote a little ad on the implantable short ‘implanted with search engine advertising alliance’, put forward such as Google and Baidu search service provider, it is considered the largest implantable advertising service provider. Soon received a number of User’s e-mail to me questioned. In fact, before one is called ‘IT grassroots groups’ and QQ chat group where I also discussed this topic several blogs is indeed find it very interesting, so I would add some content. Implantable Advertising (Product Placement), also known as an implantable Marketing (Product Placement Marketing), from the introduction of the concept itself of the English word Product Placement of view, including the two aspects, one Product, translated as’ products’, in the marketing, Product including business entities that provide tangible products, but also includes intangible products such as services, the concept in broad terms that the enterprise can provide for the trading of tangible and intangible product general. Second, Placement, translated as ‘into’, but also for ‘implant’ or ‘place’. Product Placement meaning that the product information inserted into a target and going, but is not specific to this goal. Therefore, Product Placement the word, if simply referred to as implantable marketing, advertising, or implanted, have some limitations in this concept of meaning. Therefore, an additional one word Information, become a ‘PIP’ (Product Information Placement), even more can be used to sum up the new marketing mode of transmission of meaning and tension. In the final analysis, PIP is a new way of thinking of marketing communication, especially in terms of network marketing. Internet communication activities provided for low-cost technology may be, no one may be clicked on sites and pages, are a platform for information dissemination. In this respect, the Internet as a media is t