Unit1Advertising-project课件牛津译林版必修4.ppt

;Do you have any idea of the top five ads groups in the world?; Try to find out the main idea of each paragraph;Paragraph 1: Paragraph 2: Paragraph 3: Paragraph 4:;;1.What do you know about an ad campaign? 2.What must you keep in mind when you start a successful advertising campaign? 3.Why do you need to research your audience? 4.What should your advertising campaign be based on? ;Language Points;determine v. 决定, 确定, 测定, 使下定决心 定日期： determine determine the date The size of your feet determines the size of your shoes. 你两足的大小决定了你鞋的大小。;Have you determined where you are going to spend the