Unit1　Advertising教案（牛津版必修4）.doc

Unit 1　Advertising 【美文阅读】 生活中的广告可以说是无处不在，你是否因为广告而购买产品？是否因为广告而改变自己的想法、观念或习惯呢？读一读这两则广告，看它们对你是否有影响吧！ Ⅰ The nights are longer，the evening is your own...and the perfect accompaniment(陪伴)to make you feel special is the delicious Terrys Chocolate Orange Bar.Its the unique blend(混合)of rich chocolate and deliciously orangey flavors，together with that melt-in-the-mouth quality，that gives the Terrys Chocolate Orange Bar its delectably decadent(细腻精巧)feel.And its convenient size makes it just right for you to eat alone. So，picture the scene.Its your first evening in for weeks.Youve kicked off your shoes，turned the lights down low and put on some slow music，perhaps a little soft soul or gentle jazz.The whole evening is a“me-time”，a special time just for you to relax.Make it complete with a Terrys Chocolate Orange Bar...its sumptuous??luxurious and delectable.Go on...You deserve it. Ⅱ An innocent(无辜的)young victims(受害者)throat(咽喉)is cut... His struggles and cries are not paid attention to... The man with the knife shows no emotion... The victim is killed and his head cut off... His flesh is eaten. Its Still Going On! Right now，this exact situation is reality for many.They are sensitive，they value their lives，they see what is happening，they cannot run away，and they often suffer greatly yet are being killed for nothing more than a fleeting taste of their flesh. Nonviolence can begin at breakfast，with what we eat.For our free“Vegetarian Starter Kit”，visit G. If this ad leaves a bad taste in your mouth，please give a thought to what sensitive animals think and feel when they come to the end of their frightening journey and see，hear，and smell the slaughterhouse(屠宰场)．Try switching to a healthy vegetarian diet and save lives every day，including your own. 【诱思导学】 1．Are the two ads of the same kind? 2．What other kinds of ads do you know? 3．Where can we find ads in our life?