Unit1《AdvertisingReading》课件（译林版必修4）.ppt

Unit 1 Advertising Find out the similarities and the differences between commercial ads and PSAs. Methods * * Type1 Type2 commercial ads (to persuade to buy ) PSAs (to teach) protect water protect ourselves Step 1 Step 2 1. What do ads try to persuade people to do? 2. What do PSAs aim to do? To buy a product or service or to believe in an idea. They aim to teach us and help us lead better lives. Fast-reading Expository writing（说明文） paragh1 paragh2 paragh3 paragh4 paragh5 paragh1 paragh2 paragh3 paragh4 paragh5 (A) (B) Step 3 Discuss the structure of the text Para.1 brief introduction of ads What is an ad? untrue claims about products public service ads the advice on ads Para2 Para3 Para4 Para5 Step 4 Main idea of each paragraph 1.Most people are not aware of how many ads are around them. 2. PSAs are only found in newspapers and on TV. 3. An ad warning people against smoking is an example of a PSA. 4. Commercial ads can give us valuable information about how to live our lives. 5. PSAs and commercial ads use some of the same methods. PSAs Step 5 T F F T T not only T or F questions Choose the correct answer according to the text. 1. Which of the following is true according to this reading passage? A. All people enjoy seeing and hearing all kinds of advertisements. B. Many people think advertisements are the most important in their everyday life. C. Many people are quite used to seeing and hearing various advertisements. D. All advertisements give people very important information. C 2. The writer of this reading passage wants to ______. A. tell his readers what are advertisement B. share some important information about advertisements with readers C. tell his readers how important advertisements are D. tell his reader why people are used to seeing and hearing all kinds of advertisements B 3. Which of the following can not be regarde