Shu-Chun- The retail terminal contact wholesale access tape drive.docVIP

 PAGE \* MERGEFORMAT 28 Shu-Chun: The retail terminal contact wholesale access tape drive Company Background Jiangxi Province, the four large state-owned liquor company special wine, the Lushan meeting in 1959 by Premier Zhou Enlai ‘fragrance of pure alcohol of food for thought’ is highly The planned economy era towards the end of 1975, Deng Xiaoping back before passing camphor four special winery, also gave the four special wine ‘wine Jiapin, taste the unique’ eight words of praise, (today we look back to see ‘walk’ into thousands of households is that the residents ‘Lotus white glass bottle’ variety.) In September 2002, Comrade Jiang Zemin at the Nanchang special wine tasting for four, after also praised say, ‘well-deserved reputation, high-quality wine’. As a result, there will be a people are obviously exaggerated, and it made ‘political Wine’ conclusions. Jiangxi Camphor four special winery is well-known liquor company in Jiangxi Province. Before the late seventies, four special wines as a result of quantitative distribution of Jiangxi Province for the white goods program, was the sole province of white wine market share, according to Guo. (Especially the residents home consumer market share) But then look at the whole eighties, four special wines also been subjected to ‘double the economic structure’ under the conditions of the impact of the mid-although the state has invested in 80 million yuan more than 6000 funds for expansion and transformation, but a single product variety, serious Xu internal management chaos and ‘re-consumption’ has led to its benefits decline, sales revenue, a serious loss of business for 6 years. (Sales revenue from 1991 to 200 million yuan dropped to 54 million yuan and staff members, monthly income of only 200 yuan) Thinking of products and market positioning Based on the above-mentioned enterprises and products, background knowledge, and based on a later business leaders to the four special wines made by the ‘it is th