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So the brand can not be forced marriages
PAGE \* MERGEFORMAT 24
So the brand can not be ‘forced marriages’
‘Forced marriages’ Now is also a fashionable word, it has many forms, the most common side forcing the other married men and women, parents forcing their children to marry. The former is no great harm, and the latter, we often see a lot of tragedy.
In real life, we can see a lot of couples fell in love forced by their parents, forced to break up with lovers, and then arranged by their parents and forced to marry someone they do not like. This is not a voluntary union of marriage for many of them are unhappy, and even some of them staged a tragedy, and some are crazy, some marital discord, and some psychological metamorphosis, and some resort to committing suicide. Similarly, the brand is the same. Many brands are a means of imposing outsiders ‘forced marriages’ even after a crisis occurs, and some even death.
The Government’s support for the brand a great impact on a brand, many companies and brands have been before the Government’s support to grow. If, according to Hubei Daily News reported that Zhang Shihong, 2006, the municipal government support policies for the guidance of Jingmen, Jingmen branded products sales rate of 80%.
‘Jingmen actively guide enterprises to develop a comprehensive quality management, promotion of enterprise quality management system, lay the basis for brand economy, city Quality and Technical Supervision to send special classes, has stationed in the city’s 96 key enterprises to carry out the building of quality system certification. By the end of last year, these key enterprises have been completed ISO9000 quality system certification. On this basis, Jingmen City Council to form enterprise brand services team, any need to declare Chinese brand, China’s well-known trademarks, brand-name enterprises in Hubei, Group on Services on the harbor businesses, free business services. Last year, apply for a Chinese brand Jinlongquan Group re-evaluation, the Urban Quality and
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